What do you think about Amazon’s 2023 Christmas ad?
https://www.youtube.com/watch?v=jmF0bOCa_4QVisit us on LinkedIn and let us know your thoughts.
What does digital ageism look like? And what can we do about it?
Digital technologies are advancing at lightning speed, making the world more accessible and inclusive for many. But these technological advances also bring new forms of discrimination and prejudice. Digital ageism refers to discriminating against people based on their ability to use digital technology. There is a common stereotype that young people are digital natives and …
What does digital ageism look like? And what can we do about it? Read More »
How does social exclusion affect mental health?
Did you know that approximately 15 million people in the UK are at risk of poverty and severe social exclusion? People experience social exclusion when they get cut off from society, which can happen for various reasons. This could happen consciously where biases and discrimination exist. Or it could be an unintentional symptom of broken …
How Ageism Awareness Day can make a difference
Ageism, unfairly judging and mistreating individuals because of their age, is a widespread problem that often escapes attention in society. This bias impacts people of all ages, from young adults to older people, and its consequences are extensive, affecting not only individuals but entire communities. It’s no secret that we’re an ageing population, with people …
Is ageism rampant in the car insurance sector?
Older people aren’t just waiting to die. Modern elders want to take holidays, live life to the fullest, and make the most of their independence. Unfortunately, businesses don’t always share this desire. The most recent example brought to our attention is when one of our loyal Pension Times readers got in touch to tell us that …
AgeGroup launches AgeFriendly directory for over-50s
AgeGroup, the company that aims to empower modern elders in living an active and fulfilling life as they transition into their golden years, has launched a new directory to help support this objective. The directory, AgeFriendly, is thought to be the UK’s first such platform built specifically for over 50s. Consumers can use AgeFriendly to …
AgeGroup launches AgeFriendly directory for over-50s Read More »
How has ageism in marketing become so common?
Did you know that people over 50 make up more than one-third of the American population but only appear in 15% of media images? This lack of representation points to a much larger issue within the marketing industry: pervasive ageism, which reinforces dangerous stereotypes and makes older people feel invisible and undervalued. Ageism is the …
Loneliness: The next epidemic affecting seniors and how to kick it to the curb
As we age, our social circles can shrink, and we might find ourselves spending more time alone than we used to. Unfortunately, this is not an uncommon experience, and it can lead to feelings of loneliness, which can have devastating effects on our health and well-being. In fact, loneliness is likely the next epidemic, with …
Loneliness: The next epidemic affecting seniors and how to kick it to the curb Read More »
Celebrating a successful first half of 2023!
We’re at the end of the first half of 2023! While it’s easy to look back and wonder where the time has gone, we’re also delighted to share that we’ve used the past six months incredibly effectively and that AgeGroup continues to go from strength to strength. Before we start looking into and celebrating our …
Brands! Older people aren’t just waiting to die
This is a PSA for brands targeting over 50s. Stop treating older people like two-dimensional cardboard cut outs with no discernable personalities. These people aren’t just sitting at home wondering what life insurance to buy next, in between cups of tea, knitting, and waiting to die. If you don’t start properly catering to older people, …
