Marketing

Digital technologies are advancing at lightning speed, making the world more accessible and inclusive for many. But these technological advances also bring new forms of discrimination and prejudice. Digital ageism refers to discriminating against people based on their ability to use digital technology. There is a common stereotype that young people are digital natives and …

What does digital ageism look like? And what can we do about it? Read More »

If you work in the over-50s market, you’ve probably heard of the three stages of retirement: It’s a simplistic, unhelpful, nonsensical way of segmenting over 50s and retirees in general. What are these categories all about? In the initial phase, the “Go-go” years, retirees are typically more active, engaging in extensive travel and leisure activities. …

Go-go. Slow-go. No-go. A new way of segmenting the over 50s. Read More »