We’re at the end of the first half of 2023!

While it’s easy to look back and wonder where the time has gone, we’re also delighted to share that we’ve used the past six months incredibly effectively and that AgeGroup continues to go from strength to strength.

Before we start looking into and celebrating our achievements through the first six months of 2023, we want to recognise and thank our loyal readers, subscribers, and social media followers, without whom, none of this would be possible.

We’re here to serve you, the underrepresented over 50s, who live in a world that feels at times like it’s built exclusively for twentysomethings. Your constant input and feedback are vital to our success.

Here’s what we’ve been up to so far this year.

Our online visibility continues to grow

Our online visibility across all our digital assets continues to grow. In fact, if you remove brand searches from the equation, we’re now the UK’s leading brand for over 50s for visibility on Google and other search engines.

Achieving this within three years of launching our digital assets, moving past brands that have been around for over a century and others that have enjoyed millions of pounds in funding, is a proud and vital milestone in our growth.

Knowing that we have the trust of the over 50s audience in the UK means a lot to us, and we will keep working to prove that trust is well-earned.

Meanwhile, in the US market, agetimes.com is already establishing itself as a trusted resource, and we’re increasing content production for that website.

We’re embracing the latest technology, not running away from it

Everything you see across our websites is powered by innovative technologies, including artificial intelligence (AI), which is getting much attention right now.

And it’s something we’re giving significant attention to, also.

While we use AI to assist in content production, every word you see written on an AgeGroup website has been written and then proofread by human writers and editors. This has allowed us to expand our team of writers by almost 50% in the first half of this year and is the foundation for planned accelerated content production during the final six months of 2023.

And what does more content mean? More incredible guidance and knowledge for our audience!

The commercial arm of the business is thriving

We booked more sales in January 2023 than we had in the entirety of 2022!

We’re delighted to work with our partner brands, who we call “trailblazing visionaries” due to the investment they’re making in recognising the unique needs of over 50s and adapting their platforms, products, and services accordingly.

Our blue-chip partners include household names like Tails.com, John Lewis, Scottish Friendly, Virgin Pure, and Nestle.

While we love working with these much-loved brands, we’re also passionate about ensuring our tailored advertising packages give lesser-known names a route to market and an opportunity to highlight what they can offer to over 50s. Brands fitting this description that we’ve worked and continue to work with include Untravelled Paths, ICONOMI, DR. VEGAN, and Each Moment.

AgeGroup will never become a closed shop like some brands that produce similar content to us but only give a very limited choice of products.

We’re now an established event sponsor

We were a proud media sponsor of the inaugural Longevitech TLV conference, which happened in Tel Aviv, Israel, on February 13th and 14th.

As part of our media coverage of the event, we featured interviews with many of the speakers and delegates at the conference, who are among the leading names in the longevity space and are leading the way in transforming how we live in our later years.

Since providing such successful coverage of the event, we’ve got commercial deals with several of the delegates’ businesses in the pipeline and are also set to host similar events later this year and in early 2024.

Sponsoring this event went a long way to establishing our brand within the longevity space, and the network we continue to nurture as a result is the perfect complement to our loyal readership.

And there’s much more to come!

The first six months of 2023 have been incredible, but we’re in no mood to rest on our laurels or spend time congratulating ourselves.

Exciting new developments due to land in the second half of 2023 include:

• AgeFriend.ly, which will be the UK’s first digital directory solely focusing on businesses that are “age friendly,” providing fun and accessible experiences for the UK’s modern elders.
• An online Sudoku platform and competition; the benefits of Sudoku are well-documented, and very soon, our readers will have the chance to win amazing prizes while maintaining their brain health.
• AgeMeet, which will provide a safe and secure environment for seniors to interact with each other in group video chats for up to four people. We talk about loneliness a lot, and we’re going to do something about it.

Thank you once again for being with us throughout our lifetime and particularly the first half of this year. We’re pleased to have you with us on this journey!

Interact with AgeGroup

If this is your first time discovering AgeGroup – then why not join us and learn more about who we are and what we do!

• If you’re a UK consumer looking for the latest tips and guidance around health, wealth, and lifestyle, check out Health Times, Pension Times, and Age Times, from where you can sign up to receive our weekly newsletter, which features the best content from all three platforms.
• If you’re in the US, agetimes.com covers all these topics under one banner.
• If you’re a business owner, marketing manager, or marketing agency looking to grow your business or clients’ exposure to the over 50s market, get in touch at info@agegroup.io.