Time is running out to earn the recognition your brand deserves! Applications for the SilverEco & Ageing Well International Awards close on 15th May; can you afford to miss out the opportunity to show the world how you’re disrupting the ageing and longevity landscape? What are the SilverEco & Ageing Well International Awards The awards …
SilverEco & Ageing Well International Awards – Time is running out! Read More »
AgeGroup is proud to announce that we’ve joined forces with SilverEco to become a media partner of the SilverEco & Ageing Well International Festival and Awards 2024, taking place at the Palais des Festivals of Cannes on September 16th and 17th. The two-day event includes an Expo Forum, International Awards Gala Ceremony, an Educational Program …
AgeGroup becomes a media partner of the SilverEco & Ageing Well International Festival! Read More »
If you work in the over-50s market, you may have heard of the three stages of segmenting modern elders: Go-go. Slow-go. No-go. The Go-go, Slow-go, No-go segmentation method is a great way to explore what modern elders want at different stages of their lives. It moves away from looking at the over 50s as a …
Go-go. Slow-go. No-go. A new way of segmenting the over 50s. Read More »
AgeGroup is proud to announce that we’ve joined forces with the Centre for Aging + Brain Health Innovation (CABHI) to become a media partner of the CABHI Summit 2024! What is the CABHI Summit 2024? The CABHI Summit 2024 – with a theme of “Defy Dementia,” will feature guests from around the world for CABHI’s …
AgeGroup becomes a media partner of the CABHI Summit 2024 Read More »
AgeGroup is a proud media partner of AgeingFit 2024, taking place in Lille, France, on the 11th and 12th of March 2024. Ahead of the event, we’ve interviewed several individuals participating in the event to learn more about them and their businesses. In this feature, we meet Jordi Ferrer from Ship2B Ventures. Hi Jordi, thanks …
AgeingFit 2024: AgeGroup meets Jordi Ferrer from Ship2B Ventures Read More »
AgeGroup is a proud media partner of AgeingFit 2024, taking place in Lille, France, on the 11th and 12th of March 2024. Ahead of the event, we’ve interviewed several individuals participating in the event to learn more about them and their businesses. In this feature, we meet Mel Barsky from the Centre for Aging + …
AgeingFit 2024: AgeGroup meets Mel Barsky from CABHI Read More »
Once upon a time, in the bustling world of marketing, a shift began to unfold. Amidst a sea of campaigns targeting youthful exuberance, a wise marketer noticed a group often overlooked, yet brimming with potential. This wasn’t just any demographic; it was a generation rich in experience, diverse in interests, and, importantly, possessing substantial spending …
Embracing the Silver Age: Tapping into the over 50s market Read More »
Diversity, equity, and inclusion (DEI) have become cornerstones of organisational culture in our ever-evolving workplaces. However, one aspect that often goes unnoticed is ageism. This bias isn’t limited to the older generation; it affects young workers too, manifesting in stereotypical views and casual, age-related remarks that undermine professional authority and contributions. Recent studies, including a …
Addressing ageism: A crucial aspect of diversity and inclusion Read More »
You might want to sit down for this one because we’re peeling back the layers to reveal a harsh truth – the UK media has officially clinched the title for being the most ageist among English-speaking countries. Ageism isn’t just a societal hiccup; it’s a full-blown crisis, and our media is front and centre in …
Ageism, unfairly judging and mistreating individuals because of their age, is a widespread problem that often escapes attention in society. This bias impacts people of all ages, from young adults to older people, and its consequences are extensive, affecting not only individuals but entire communities. It’s no secret that we’re an ageing population, with people …
