AgeGroup.io

Modern elders are ageless

We are an engine of change, providing a trusted place to explore and connect.

Some of our partners:

A £400bn market key facts

16Mil

people are aged 50+ in the UK

4 in 5

50+ demographic feel under or misrepresented

49%

actively avoiding certain brands

69%

make you brand more receptive by over-50s

16Mil

people are aged 50+ in the UK

4 in 5

50+ demographic feel under or misrepresented

49%

actively avoiding certain brands

69%

make you brand more receptive by over-50s

Disrupting the modern elder universe

AgeGroup is more than just a platform; it’s a movement, a mission to redefine aging and champion the invaluable role of ‘modern elders’ in our society. Our goal is to help brands worldwide acknowledge and appreciate the unparalleled value of this ever-growing audience. It’s about reshaping perceptions and preparing for a future where every one of us can proudly and confidently step into our own modern elder years.

Our goal is to help brands worldwide acknowledge and appreciate the unparalleled value of this ever-growing audience. It’s about reshaping perceptions and preparing for a future where every one of us can proudly and confidently step into our own modern elder years.

AgeMeet

A safe and secure environment for modern elders to interact with one another.

AgeFriendly

A web-based directory that lists businesses that are age-friendly.

AgeGuardian

A technology based fintech solution for caretakers and their family members.

Bringing you value

  • Find your audience
  • Gain brand trust
  • Increase your ROAS
  • Excellent brand positioning
  • Scalable offerings

Our goal is to help brands worldwide acknowledge and appreciate the unparalleled value of this ever-growing audience. It’s about reshaping perceptions and preparing for a future where every one of us can proudly and confidently step into our own modern elder years.

Our epic tale

AgeGroup is more than just a platform; it’s a movement, a mission to redefine aging and champion the invaluable role of ‘Modern Elders’ in our society. This term, first coined by Chip Conley, the visionary founder of the Modern Elder Academy, encapsulates the richness of life’s later chapters, where wisdom meets modernity, and experience embraces the digital era.

We strive to be a beacon of inclusivity, a hub of crucial information, and a wealth of options specifically tailored for the needs and interests of these dynamic individuals. Our goal is to help brands worldwide acknowledge and appreciate the unparalleled value of this ever-growing audience, fostering an environment where the wisdom and insights of Modern Elders are not just recognized but sought after.

At AgeGroup, we understand the universality of aging. We embrace the truth that we are all on this journey, and sooner or later, each of us will join the ranks of the Modern Elders. Our mission is not just about supporting this incredible audience today; it’s about reshaping perceptions and preparing for a future where every one of us can proudly and confidently step into our own Modern Elder years. Because in this age of wisdom and inclusion, every year matters and every voice counts.

Guy Hadas

Guy Hadas

CEO & Founder

Michalis Michael

Michalis Michael

Director, Finance & Operations

Karl Tippins

Editor in Chief

Official partner

Official partner

Our products achieve your goals

Our products achieve your goals