Are modern elders the best kept secret in marketing?
Discover how major brands are growth hacking with AgeGroup
Ready to discover a £400bn missed opportunity?
16Mil
People are aged 50+ in the UK
4 in 5
50+ demographic feel under or misrepresented
49%
Actively avoiding certain brands
69%
Make you brand more receptive by over-50s
16Mil
People are aged 50+ in the UK
4 in 5
People are aged 50+ in the UK
49%
Actively avoiding certain brands
69%
Make you brand more receptive by over-50s
16Mil
4 in 5
49%
69%
in the UK are aged 50 or over, and this is growing
50+ demographic feel under or misrepresented
actively avoid brands that make them feel this way
of consumer spend will be made by over 50s by 2040
16Mil
people are aged 50+ in the UK
4 in 5
50+ demographic feel under or misrepresented
49%
actively avoiding certain brands
69%
make you brand more receptive by over-50s
Crafted for the Modern Elder
We are dedicated to transforming narratives and laying the groundwork for an era where embracing our elder years is a source of pride and confidence.
At AgeGroup, we're crafting a future that celebrates the wisdom and vivacity of the modern elder, redefining what it means to age gracefully and powerfully.
We provide innovative products and solutions created with modern elders in mind across three main pillars, Lifestyle, Health, Wellness & Longevity and Money & Investments.
Lifestyle
Redefining lifestyle for the modern elder.
Dive into a world where your rich experiences blend seamlessly with contemporary trends. Our lifestyle solutions cater to your zest for life, offering everything from travel adventures to cultural events, all curated to enrich your everyday experiences.
Health, Wellness & Longevity
Your health journey is unique, and our tailored offerings reflect that.
Delve into our comprehensive suite of wellness programs, health resources, and longevity solutions. From AI SuppleMentor to help you choose the right supplement for you through fitness regimes that respect your pace to nutritional advice that fuels your body and soul, we're here to support your journey towards a healthier, happier you
Money & Investments
Financial empowerment for the modern elder is our priority.
Discover a range of relevant information, investment opportunities and financial services designed with your security and growth in mind. From savvy investment strategies to reliable financial planning, we're your partners in building a secure and prosperous future.
Bringing you value
- Find your audience
- Gain brand trust
- Increase your ROAS
- Excellent brand positioning
- Scalable offerings
Our goal is to help brands worldwide acknowledge and appreciate the unparalleled value of this ever-growing audience. It’s about reshaping perceptions and preparing for a future where every one of us can proudly and confidently step into our own modern elder years.
Our epic tale
AgeGroup is more than a platform; it's a movement to reinvent aging and celebrate 'Modern Elders.'
This concept, created by Chip Conley of the Modern Elder Academy, blends wisdom and modernity. We aim to be a source of information and services for these vibrant individuals. Our goal is to help brands understand the value of this growing audience, highlighting the wisdom of Modern Elders. AgeGroup is about embracing aging and preparing for a future where we confidently become Modern Elders, knowing that every year and voice is important.
Guy Hadas
CEO & Founder
Hadar Swersky
Founder
Michalis Michael
Director, Finance & Operations
Karl Tippins
Editor in Chief
