Time is running out to earn the recognition your brand deserves! Applications for the SilverEco & Ageing Well International Awards close on 15th May; can you afford to miss out the opportunity to show the world how you’re disrupting the ageing and longevity landscape? What are the SilverEco & Ageing Well International Awards The awards …
SilverEco & Ageing Well International Awards – Time is running out! Read More »
AgeGroup is proud to announce that we’ve joined forces with SilverEco to become a media partner of the SilverEco & Ageing Well International Festival and Awards 2024, taking place at the Palais des Festivals of Cannes on September 16th and 17th. The two-day event includes an Expo Forum, International Awards Gala Ceremony, an Educational Program …
AgeGroup becomes a media partner of the SilverEco & Ageing Well International Festival! Read More »
If you work in the over-50s market, you may have heard of the three stages of segmenting modern elders: Go-go. Slow-go. No-go. The Go-go, Slow-go, No-go segmentation method is a great way to explore what modern elders want at different stages of their lives. It moves away from looking at the over 50s as a …
Go-go. Slow-go. No-go. A new way of segmenting the over 50s. Read More »
AgeGroup is proud to announce that we’ve joined forces with the Centre for Aging + Brain Health Innovation (CABHI) to become a media partner of the CABHI Summit 2024! What is the CABHI Summit 2024? The CABHI Summit 2024 – with a theme of “Defy Dementia,” will feature guests from around the world for CABHI’s …
AgeGroup becomes a media partner of the CABHI Summit 2024 Read More »
AgeGroup is a proud media partner of AgeingFit 2024, taking place in Lille, France, on the 11th and 12th of March 2024. Ahead of the event, we’ve interviewed several individuals participating in the event to learn more about them and their businesses. In this feature, we meet Jordi Ferrer from Ship2B Ventures. Hi Jordi, thanks …
AgeingFit 2024: AgeGroup meets Jordi Ferrer from Ship2B Ventures Read More »
AgeGroup is a proud media partner of AgeingFit 2024, taking place in Lille, France, on the 11th and 12th of March 2024. Ahead of the event, we’ve interviewed several individuals participating in the event to learn more about them and their businesses. In this feature, we meet Mel Barsky from the Centre for Aging + …
AgeingFit 2024: AgeGroup meets Mel Barsky from CABHI Read More »
Once upon a time, in the bustling world of marketing, a shift began to unfold. Amidst a sea of campaigns targeting youthful exuberance, a wise marketer noticed a group often overlooked, yet brimming with potential. This wasn’t just any demographic; it was a generation rich in experience, diverse in interests, and, importantly, possessing substantial spending …
Embracing the Silver Age: Tapping into the over 50s market Read More »
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Digital technologies are advancing at lightning speed, making the world more accessible and inclusive for many. But these technological advances also bring new forms of discrimination and prejudice. Digital ageism refers to discriminating against people based on their ability to use digital technology. There is a common stereotype that young people are digital natives and …
What does digital ageism look like? And what can we do about it? Read More »
Did you know that people over 50 make up more than one-third of the American population but only appear in 15% of media images? This lack of representation points to a much larger issue within the marketing industry: pervasive ageism, which reinforces dangerous stereotypes and makes older people feel invisible and undervalued. Ageism is the …
