If you work in the over-50s market, you may have heard of the three stages of segmenting modern elders: Go-go. Slow-go. No-go. The Go-go, Slow-go, No-go segmentation method is a great way to explore what modern elders want at different stages of their lives. It moves away from looking at the over 50s as a …
Go-go. Slow-go. No-go. A new way of segmenting the over 50s. Read More »
Diversity, equity, and inclusion (DEI) have become cornerstones of organisational culture in our ever-evolving workplaces. However, one aspect that often goes unnoticed is ageism. This bias isn’t limited to the older generation; it affects young workers too, manifesting in stereotypical views and casual, age-related remarks that undermine professional authority and contributions. Recent studies, including a …
Addressing ageism: A crucial aspect of diversity and inclusion Read More »
You might want to sit down for this one because we’re peeling back the layers to reveal a harsh truth – the UK media has officially clinched the title for being the most ageist among English-speaking countries. Ageism isn’t just a societal hiccup; it’s a full-blown crisis, and our media is front and centre in …
Digital technologies are advancing at lightning speed, making the world more accessible and inclusive for many. But these technological advances also bring new forms of discrimination and prejudice. Digital ageism refers to discriminating against people based on their ability to use digital technology. There is a common stereotype that young people are digital natives and …
What does digital ageism look like? And what can we do about it? Read More »
Did you know that approximately 15 million people in the UK are at risk of poverty and severe social exclusion? People experience social exclusion when they get cut off from society, which can happen for various reasons. This could happen consciously where biases and discrimination exist. Or it could be an unintentional symptom of broken …
Ageism, unfairly judging and mistreating individuals because of their age, is a widespread problem that often escapes attention in society. This bias impacts people of all ages, from young adults to older people, and its consequences are extensive, affecting not only individuals but entire communities. It’s no secret that we’re an ageing population, with people …
Older people aren’t just waiting to die. Modern elders want to take holidays, live life to the fullest, and make the most of their independence. Unfortunately, businesses don’t always share this desire. The most recent example brought to our attention is when one of our loyal Pension Times readers got in touch to tell us that …
