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ageism

AgeingFit 2024: AgeGroup meets Jordi Ferrer from Ship2B Ventures

AgeGroup is a proud media partner of AgeingFit 2024, taking place in Lille, France, on the 11th and 12th of March 2024. Ahead of the event, we’ve interviewed several individuals participating in the event to learn more about them and their businesses. In this feature, we meet Jordi Ferrer from Ship2B Ventures. Hi Jordi, thanks …

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Embracing the Silver Age: Tapping into the over 50s market

Once upon a time, in the bustling world of marketing, a shift began to unfold. Amidst a sea of campaigns targeting youthful exuberance, a wise marketer noticed a group often overlooked, yet brimming with potential. This wasn’t just any demographic; it was a generation rich in experience, diverse in interests, and, importantly, possessing substantial spending …

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Addressing ageism: A crucial aspect of diversity and inclusion

Diversity, equity, and inclusion (DEI) have become cornerstones of organisational culture in our ever-evolving workplaces. However, one aspect that often goes unnoticed is ageism. This bias isn’t limited to the older generation; it affects young workers too, manifesting in stereotypical views and casual, age-related remarks that undermine professional authority and contributions. Recent studies, including a …

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What does digital ageism look like? And what can we do about it?

Digital technologies are advancing at lightning speed, making the world more accessible and inclusive for many. But these technological advances also bring new forms of discrimination and prejudice. Digital ageism refers to discriminating against people based on their ability to use digital technology. There is a common stereotype that young people are digital natives and …

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How Ageism Awareness Day can make a difference

Ageism, unfairly judging and mistreating individuals because of their age, is a widespread problem that often escapes attention in society. This bias impacts people of all ages, from young adults to older people, and its consequences are extensive, affecting not only individuals but entire communities. It’s no secret that we’re an ageing population, with people …

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