
From time to time we have thoughts we think we should share, and this is where we do so. We cover topics such as aging in place, combating lonliness and social isolation, using digital inclusion for good and other issues we feel passionate about.
Featured posts

What does digital ageism look like? And what can we do about it?
Digital technologies are advancing at lightning speed, making the world more accessible

Go-go. Slow-go. No-go. A new way of segmenting the over 50s.
If you work in the over-50s market, you’ve probably heard of the

How does social exclusion affect mental health?
Did you know that approximately 15 million people in the UK are

How Ageism Awareness Day can make a difference
Ageism, unfairly judging and mistreating individuals because of their age, is a

Is ageism rampant in the car insurance sector?
Older people aren’t just waiting to die. Modern elders want to take

AgeGroup launches AgeFriendly directory for over-50s
AgeGroup, the company that aims to empower modern elders in living an

How has ageism in marketing become so common?
Did you know that people over 50 make up more than one-third

Loneliness: The next epidemic affecting seniors and how to kick it to the curb
As we age, our social circles can shrink, and we might find

Celebrating a successful first half of 2023!
We’re at the end of the first half of 2023! While it’s